Future research should explore the methods for which online sites that are dating implement design features targeted at handling these problems. For example, they are able to acknowledge and include facets of a shared context that is social much like social network web sites like Friendster (Donath & boyd, 2004), with the use of testimonials or social networking visualizations. Online dating services could follow a few of the design features found in e-commerce internet sites, such as for instance testimonials, user score systems, or network that is social, where individuals additionally must operate within an uncertain environment by which warranting is hard and deception is expensive (Resnick & Zeckhauser, 2002).
A 2nd design consideration is the chance that the technical traits of some online dating services may privilege objective characteristics (such as for example demographic features) and de-emphasize the entire process of seeing other people as people as opposed to as amalgams of numerous characteristics. The advantage, or ability, of online dating sites is the fact that individuals may use search that is specific to cull a subset of profiles from a bigger database.