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Tinder: the ‘painfully honest’ dating app with wider social aspirations

Tinder: the ‘painfully honest’ dating app with wider social aspirations

‘The future of social support systems is connecting you with individuals you don’t understand,’ says co-founder Justin Mateen

If you’re a twenty or thirtysomething solitary individual – or if maybe not, in the event that you’ve sat with a team of them in a bar recently – odds are you’ll have actually encountered Tinder.

Initially launched in the usa in August 2012, the smartphone dating app has since spread its blend of location-based profile matches and text-chatting around the globe https://brightbrides.net/. That features becoming the latest involvement pub-sport into the UK, where categories of buddies enthusiastically accept or reject possible matches on the part of the other person.

For fans, it’s a addicting cross between internet dating, Am we Hot or Not and Fruit Ninja – the latter with regards to its speedy-swiping graphical user interface. Users create a profile, then browse users nearby marking those they like. Whenever they’re liked right back, the pair can text-chat and decide whether or not to get together.

A day in the last 60 days, Tinder has added more than 1m new users in the UK alone, according to co-founder and chief marketing officer Justin Mateen, who tells The Guardian that the app is currently generating more than 600m profile reads and 6m matches.