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Ban payday advances ads on kid’s television, MPs desire

Ban payday advances ads on kid’s television, MPs desire

Company, Innovation and techniques Committee told youths have reached danger of being ‘groomed’ by short-term loan providers

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A committee of MPs has required a ban on payday lenders advertising on children’s tv, who will be being bombarded by communications suggesting that asking for the money is “fun”, “easy” and “appropriate” from the early age.

The business enterprise, Innovation and Skills (BIS) Committee heard proof from customer campaigners, whom worry that the “cartoon puppets” utilized on advertisements could offer young kids the impression that taking out fully a loan is enjoyable and effortless, warning that the next generation is being “groomed” towards such borrowing.

Figures off industry regulator Ofcom revealed that kiddies aged four to 15 had been confronted with 596 million loans that are payday in 2012, up from three million in 2008.

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